In the aftermath of AMD's Radeon R9 290 launch, which at $399, makes the $499 GeForce GTX 780 look undesirable, NVIDIA could be pushing its partners to come up with factory-overclocked SKUs that make the GTX 780 competitive at its price point. The first such card is the Gigabyte GTX 780 GHz Edition, which was earlier mistaken for an official NVIDIA SKU. Granted, the card is based on the new B1 stepping of the GK110 chip, but that doesn't constitute a new SKU. The card features out of the box clock speeds of 1019 MHz core, 1071 MHz GPU Boost, and an untouched 6.00 GHz (GDDR5-effective) memory. It's beginning to appear on European online retail websites such as OCUK, at a roughly 10 percent premium over regular GTX 780 cards.
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